Hoyt Haffelder's profile

Football Branding Chicago Swarm

Project: Visual Brand Sys­tem
Client: A11FL Chicago Swarm
Art Direc­tor: Steven Humphries
 
In Octo­ber 2013 I was asked to par­tic­i­pate in rebrand­ing teams for the A11FL. It’s a new foot­ball league get­ting off the ground in spring 2015. With great ideas buzzing for the Chicago Swarm I cre­ated an insect related emblem for the team iden­tity and car­ried over design ele­ments into cus­tom typog­ra­phy. Not every design HS is hired for, gets used. This design sys­tem is filed away for another day.
Football Branding Chicago Swarm
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Football Branding Chicago Swarm

Football visual brand identity for A11FL Chicago Swarm.

Published: